Exploring Curiosity in Games: A Framework and Questionnaire Study of Player Perspectives

Ziao Tang, Ben Kirman

Research output: Contribution to journalArticlepeer-review


In game design, curiosity is often a critical driver of player engagement, yet its complex role in influencing player experience remains underexplored. The present study aims to delineate the categorisation and representation of curiosity in game playing and how it contributes to the game experience. A survey of 482 participants was conducted to investigate the multifaceted nature of curiosity. The findings indicate that game-related curiosity encompasses seven broad categories and 13 separate performance dimensions. Notably, the study reveals players’ pronounced preference for games that foster social interaction, offer strategic challenges, and strike a delicate balance between uncertainty and the anticipation of future rewards. The results also highlight that beyond appreciation for high-quality games, those that effectively tap into diverse dimensions of curiosity can sustain player engagement. This nuanced comprehension of curiosity within game environments highlights the potential for more focused and efficacious design strategies, potentially augmenting player satisfaction and fostering loyalty.
Original languageEnglish
Number of pages16
JournalInternational Journal of Human-Computer Interaction
Publication statusPublished - 6 Mar 2024

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