Abstract
The question of how audiences form to watch specialised and mainstream films within regional film provision goes to the heart of current debates in audience studies. Audience reception studies have made audiences increasingly visible, while audience surveys track trends and film policy makers gather information about audience preferences and demographics. Little attention has been paid to the specific contextual relationships and interactions between films and individuals that generate and sustain audiences. Online film consumption and an increasing array of cultural events mean that the nature and formation of film audiences is changing and that film watching is a diverse and extensive experience. This has sharpened the debate about how to conceptualise audiences and their formation. This monograph extends and develops the conceptualisation of audiences as being interactive and relational by introducing three innovative concepts: ‘personal film journeys’, five types of audience formation, and five geographies of film provision within new theorisation of audiences that sees them as a process. A challenge of audience research is how to capture the richness of people’s social and cultural engagement with film that materialises in broader audience trends within contexts of provision; to achieve this, an innovative mixed-methods research and computational ontology approach is used. The book is significant because it develops new, ground-breaking theory and concepts and an innovative research methodology based on an extensive dataset derived from empirical research in the under-researched area of regional film audiences.
| Original language | English |
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| Place of Publication | Manchester, England |
| Publisher | Manchester University Press |
| ISBN (Print) | 9781526157843 |
| DOIs | |
| Publication status | Published - 20 Dec 2022 |