| Original language | English |
|---|---|
| Pages (from-to) | 41-47 |
| Number of pages | 7 |
| Journal | MIT Sloan Management Review |
| Volume | 57 |
| Issue number | 3 |
| Publication status | Published - 15 Mar 2016 |
Finding the right role for social media in innovation
Deborah L. Roberts*, Frank T. Piller
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
