Original language | English |
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Pages (from-to) | 41-47 |
Number of pages | 7 |
Journal | MIT Sloan Management Review |
Volume | 57 |
Issue number | 3 |
Publication status | Published - 15 Mar 2016 |
Finding the right role for social media in innovation
Deborah L. Roberts*, Frank T. Piller
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review