Finding the right role for social media in innovation

Deborah L. Roberts*, Frank T. Piller

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)41-47
Number of pages7
JournalMIT Sloan Management Review
Volume57
Issue number3
Publication statusPublished - 15 Mar 2016

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