From value chains to technological platforms: the effects of crowdfunding in the digital game industry

Alberto Nucciarelli; Feng Li; Kiran Jude Fernandes; Nikolaos Goumagias; Ignazio Cabras; Sam Devlin; Daniel Kudenko; Peter Ivan Cowling

doi:10.1016/j.jbusres.2016.12.030

From value chains to technological platforms: the effects of crowdfunding in the digital game industry

Alberto Nucciarelli, Feng Li, Kiran Jude Fernandes, Nikolaos Goumagias, Ignazio Cabras, Sam Devlin, Daniel Kudenko, Peter Ivan Cowling

Computer Science

Research output: Contribution to journal › Article › peer-review

Abstract

This study contributes to understanding the effects of crowdfunding on the value creation process in the digital game industry. Specifically, it integrates the value chain logic with the platform logic to examine collaborative value creation enabled by opening up the business models of game developers to the crowd. Through a multiple case design this research shows that the benefit of using crowdfunding goes well beyond fundraising. As an implementation of open innovation, crowdfunding unifies the channels that bring capital, technology and market knowledge from the crowd into the game. This finding leads to the exploration of a new complex system of interactions between game developers and value chain stakeholders, and invokes the analysis of crowdfunding as a form of technological platform to identify and analyze new types of collaboration and competition. This research limits its findings to the effects of reward-based crowdfunding. Other forms of crowdfunding require further investigations. The paper also aims to help practitioners understand how crowdfunding is transforming the game industry.

Original language	English
Number of pages	12
Journal	JOURNAL OF BUSINESS RESEARCH
Early online date	3 Mar 2017
DOIs	https://doi.org/10.1016/j.jbusres.2016.12.030
Publication status	E-pub ahead of print - 3 Mar 2017

Bibliographical note

Access to Document

10.1016/j.jbusres.2016.12.030

Nucciarelli et al - Final JBR 2017- with figures and tables
© 2017, Elsevier Inc. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.
Accepted author manuscript, 1.06 MBLicence: CC BY-NC-ND

The Digital Creativity Hub
Cowling, P. I. (Principal investigator), Austin, J. (Co-investigator), Cairns, P. A. (Co-investigator), Holliman, N. S. (Co-investigator), Hook, J. D. (Co-investigator), Marsden, E. (Co-investigator), Murphy, D. T. (Co-investigator), Petrie, H. (Co-investigator), Reed, D. J. (Co-investigator), Richards, J. D. (Co-investigator), Ursu, M. (Co-investigator), Wade, A. (Co-investigator), Baier, H. (Researcher), Beale, G. (Researcher), Block, F. O. (Researcher), Deterding, C. S. (Researcher), Devlin, S. (Researcher), Drachen, A. (Researcher), Kasprowicz, R. E. (Researcher), Smith, D. P. (Researcher) & Williams, D. A. H. (Researcher)
EPSRC
1/10/15 → 30/09/22
Project: Research project (funded) › Research
New Economic Models & Opportunities for Digital Games
Cowling, P. I. (Principal investigator), Cabras, I. (Co-investigator), Fernandes, K. J. (Co-investigator), Kudenko, D. (Co-investigator) & Devlin, S. (Researcher)
EPSRC
14/10/13 → 13/10/16
Project: Research project (funded) › Research

Cite this

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title = "From value chains to technological platforms: the effects of crowdfunding in the digital game industry",

abstract = "This study contributes to understanding the effects of crowdfunding on the value creation process in the digital game industry. Specifically, it integrates the value chain logic with the platform logic to examine collaborative value creation enabled by opening up the business models of game developers to the crowd. Through a multiple case design this research shows that the benefit of using crowdfunding goes well beyond fundraising. As an implementation of open innovation, crowdfunding unifies the channels that bring capital, technology and market knowledge from the crowd into the game. This finding leads to the exploration of a new complex system of interactions between game developers and value chain stakeholders, and invokes the analysis of crowdfunding as a form of technological platform to identify and analyze new types of collaboration and competition. This research limits its findings to the effects of reward-based crowdfunding. Other forms of crowdfunding require further investigations. The paper also aims to help practitioners understand how crowdfunding is transforming the game industry.",

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From value chains to technological platforms: the effects of crowdfunding in the digital game industry

Abstract

Bibliographical note

Access to Document

Projects

The Digital Creativity Hub

New Economic Models & Opportunities for Digital Games

Cite this