Projects per year
Abstract
Gamification in management is currently informed by two contradicting framings or rhetorics: the rhetoric of choice architecture casts humans as rational actors and games as perfect information and incentive dispensers, giving managers fine-grained control over people’s behavior. It aligns with basic tenets of neoclassical economics, scientific management, operations research/management science, and current big data-driven decision-making. In contrast, the rhetoric of humanistic design casts humans as growth-oriented and games as environments optimally designed to afford positive, meaningful experiences. This view, fitting humanistic management ideas and the rise of design and customer experience, casts managers as ‘second order’ designers. While both rhetorics highlight important aspects of games and management, the former is more likely to be adopted and absorbed into business as usual, whereas the latter holds more uncertainty but also transformative potential.
| Original language | English |
|---|---|
| Pages (from-to) | 131-136 |
| Number of pages | 6 |
| Journal | Journal of Management Inquiry |
| Volume | 28 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 15 Aug 2018 |
Bibliographical note
© The Author(s) 2018. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for detailsKeywords
- design
- gamification
- humanistic management
- management
- rhetorics
- scientific management
Projects
- 1 Finished
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The Digital Creativity Hub
Cowling, P. I. (Principal investigator), Austin, J. (Co-investigator), Cairns, P. A. (Co-investigator), Holliman, N. S. (Co-investigator), Hook, J. D. (Co-investigator), Marsden, E. (Co-investigator), Murphy, D. T. (Co-investigator), Petrie, H. (Co-investigator), Reed, D. J. (Co-investigator), Richards, J. D. (Co-investigator), Ursu, M. (Co-investigator), Wade, A. (Co-investigator), Baier, H. (Researcher), Beale, G. (Researcher), Block, F. O. (Researcher), Deterding, C. S. (Researcher), Devlin, S. (Researcher), Drachen, A. (Researcher), Kasprowicz, R. E. (Researcher), Smith, D. P. (Researcher) & Williams, D. A. H. (Researcher)
1/10/15 → 30/09/22
Project: Research project (funded) › Research