Historical Narratives and the Defense of Stigmatized Industries

Andrew Smith; Nicholas Wong; Anders Ravn Sørensen; Ian Geoffrey Jones; Diego Coraiola

doi:10.1177/10564926211019481

Historical Narratives and the Defense of Stigmatized Industries

Andrew Smith^*, Nicholas Wong, Anders Ravn Sørensen, Ian Geoffrey Jones, Diego Coraiola

^*Corresponding author for this work

The York Management School

Research output: Contribution to journal › Article › peer-review

Abstract

This study examines how managers and entrepreneurs in stigmatized industries use historical narratives to combat stigma. We examine two industries, the private military contractors (PMC) industry in the United States and the cannabis industry in Canada. In recent decades, the representatives of these industries have worked to reduce the level of stigmatization faced by the industries. We show that historical narratives were used rhetorically by the representatives of both industries. In both cases, these historical narratives were targeted at just one subset of the population. Our research contributes to debates about stigmatization in ideologically diverse societies, an important issue that have been overlooked by the existing literature on stigmatized industries, which tends to assume the existence of homogeneous audiences when researching the efforts of industry representatives to destigmatize their industries.

Original language	English
Pages (from-to)	386-404
Number of pages	19
Journal	Journal of Management Inquiry
Volume	31
Issue number	4
DOIs	https://doi.org/10.1177/10564926211019481
Publication status	Published - 1 Oct 2022

Bibliographical note

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10.1177/10564926211019481Licence: CC BY

Historical Narratives and the Defense of Stigmatized Industries
© The Author(s) 2021
Final published version, 21.4 MBLicence: CC BY

Cite this

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