How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types in Brand Attitude

H, Gonzalez-Jimenez; K, Fukukawa

How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types in Brand Attitude

H, Gonzalez-Jimenez, K, Fukukawa

The York Management School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	Global Marketing Conference 2014 - Singapore, Singapore, Singapore Duration: 20 Feb 2015 → …

Conference

Conference	Global Marketing Conference 2014
Country/Territory	Singapore
City	Singapore
Period	20/02/15 → …

Keywords

Individual's Self-Construals
Cosmopolitan and Local Orientation
Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Cite this

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title = "How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types in Brand Attitude",

keywords = "Individual's Self-Construals, Cosmopolitan and Local Orientation, Affect the Impact of the Four Self-Congruity Types on Brand Attitude",

author = "{H, Gonzalez-Jimenez} and Fastoso, {Fernando Javier} and {K, Fukukawa}",

year = "2014",

language = "English",

note = "Global Marketing Conference 2014 ; Conference date: 20-02-2015",

}

TY - CONF

T1 - How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types in Brand Attitude

AU - H, Gonzalez-Jimenez

AU - Fastoso, Fernando Javier

AU - K, Fukukawa

PY - 2014

Y1 - 2014

KW - Individual's Self-Construals

KW - Cosmopolitan and Local Orientation

KW - Affect the Impact of the Four Self-Congruity Types on Brand Attitude

M3 - Paper

T2 - Global Marketing Conference 2014

Y2 - 20 February 2015

ER -