How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Hector Gonzalez Jimenez; Fernando Javier Fastoso; Kyoko Fukukawa

How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

Hector Gonzalez Jimenez, Fernando Javier Fastoso, Kyoko Fukukawa

The York Management School

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 16 Jul 2015
Event	Academy of Marketing Science World Marketing Congress - Reims, France Duration: 1 Jul 2012 → 31 Jul 2012

Conference

Conference	Academy of Marketing Science World Marketing Congress
Country/Territory	France
City	Reims
Period	1/07/12 → 31/07/12

Cite this

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title = "How an Individual{\textquoteright}s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude",

author = "{Gonzalez Jimenez}, Hector and Fastoso, {Fernando Javier} and Kyoko Fukukawa",

year = "2015",

month = jul,

day = "16",

language = "English",

note = "Academy of Marketing Science World Marketing Congress ; Conference date: 01-07-2012 Through 31-07-2012",

}

How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude. / Gonzalez Jimenez, Hector ; Fastoso, Fernando Javier; Fukukawa, Kyoko.
2015. Paper presented at Academy of Marketing Science World Marketing Congress, Reims, France.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude

AU - Gonzalez Jimenez, Hector

AU - Fastoso, Fernando Javier

AU - Fukukawa, Kyoko

PY - 2015/7/16

Y1 - 2015/7/16

M3 - Paper

T2 - Academy of Marketing Science World Marketing Congress

Y2 - 1 July 2012 through 31 July 2012

ER -