How Bonding are Latin America's Cultural and Economic Bonds? The Case of International Advertising Standardisation in the Mercosur

J, Whitelock

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	Academy of Marketing Science Cultural Perspectives in Marketing Conference - Lille, France Duration: 1 Jul 2010 → 31 Jul 2010

Conference	Academy of Marketing Science Cultural Perspectives in Marketing Conference
Country/Territory	France
City	Lille
Period	1/07/10 → 31/07/10

Keywords

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title = "How Bonding are Latin America's Cultural and Economic Bonds? The Case of International Advertising Standardisation in the Mercosur",

keywords = "How Bonding are Latin America's Cultural and Economic Bonds, Case of International Advertising Standardisation, Mercosur",

author = "Fastoso, {Fernando Javier} and {J, Whitelock}",

year = "2010",

language = "English",

note = "Academy of Marketing Science Cultural Perspectives in Marketing Conference ; Conference date: 01-07-2010 Through 31-07-2010",

}

TY - CONF

T1 - How Bonding are Latin America's Cultural and Economic Bonds? The Case of International Advertising Standardisation in the Mercosur

AU - Fastoso, Fernando Javier

AU - J, Whitelock

PY - 2010

Y1 - 2010

KW - How Bonding are Latin America's Cultural and Economic Bonds

KW - Case of International Advertising Standardisation

KW - Mercosur

M3 - Paper

T2 - Academy of Marketing Science Cultural Perspectives in Marketing Conference

Y2 - 1 July 2010 through 31 July 2010

ER -