How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude:: A Study of West and East

Hector Gonzalez Jimenez; Fernando Javier Fastoso; Kyoko Fukukawa

doi:10.1016/j.jbusres.2019.01.059Get

How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of West and East

Hector Gonzalez Jimenez, Fernando Javier Fastoso, Kyoko Fukukawa

The York Management School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	293-300
Number of pages	8
Journal	JOURNAL OF BUSINESS RESEARCH
Volume	103
Early online date	8 Feb 2019
DOIs	https://doi.org/10.1016/j.jbusres.2019.01.059Get
Publication status	E-pub ahead of print - 8 Feb 2019

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10.1016/j.jbusres.2019.01.059Get

RBIRS-16-405 - Resubmission 4 April 2017
© 2019 Elsevier Inc. All rights reserved. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.
Accepted author manuscript, 120 KBLicence: CC BY-NC-ND

Hector Gonzalez Jimenez
- hgj503york.acuk
- The York Management School - Lecturer in Marketing, Former employee
Person: Academic

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title = "How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude:: A Study of West and East",

author = "{Gonzalez Jimenez}, Hector and Fastoso, {Fernando Javier} and Kyoko Fukukawa",

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AU - Fastoso, Fernando Javier

AU - Fukukawa, Kyoko

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DO - 10.1016/j.jbusres.2019.01.059Get

M3 - Article

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How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of West and East

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Hector Gonzalez Jimenez

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