How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of West and East

Hector Gonzalez Jimenez, Fernando Javier Fastoso, Kyoko Fukukawa

The York Management School

Research output: Contribution to journal › Article › peer-review

1 results
- Last Name(descending)

Hector Gonzalez Jimenez
- hgj503york.acuk
- The York Management School - Lecturer in Marketing, Former employee
Person: Academic