How political ideology drives anti-consumption manifestations

Fabien Dominique Charles Pecot; Sofia Vasilopoulou; Matteo Cavallaro

doi:10.1016/j.jbusres.2021.01.062

How political ideology drives anti-consumption manifestations

Fabien Dominique Charles Pecot, Sofia Vasilopoulou, Matteo Cavallaro

Politics

Research output: Contribution to journal › Article › peer-review

Abstract

This article examines the role of political ideology as a motivation for general and targeted anti-consumption. Using data from a cross-sectional online survey conducted in the United Kingdom, we provide a unified model of the ways in which the economic and the sociocultural dimensions of political ideology are associated with anti-consumption manifestations (i.e., suspicion of marketing and intention to boycott) at the individual level. We show that 1) both kinds of manifestations of anti-consumption are found among politically extreme— versus moderate—individuals, 2) pro-market attitudes and authoritarianism have opposite effects on the likelihood of evincing anti-consumption attitudes and behaviours, and 3) authoritarianism moderates the overall negative effect of pro-market attitudes on anti-consumption manifestations. Our findings have implications for the persuasiveness of anti-consumption campaigns.

Original language	English
Pages (from-to)	61-69
Journal	JOURNAL OF BUSINESS RESEARCH
Volume	128
Early online date	13 Feb 2021
DOIs	https://doi.org/10.1016/j.jbusres.2021.01.062
Publication status	Published - May 2021

Bibliographical note

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10.1016/j.jbusres.2021.01.062

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Cite this

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title = "How political ideology drives anti-consumption manifestations",

abstract = "This article examines the role of political ideology as a motivation for general and targeted anti-consumption. Using data from a cross-sectional online survey conducted in the United Kingdom, we provide a unified model of the ways in which the economic and the sociocultural dimensions of political ideology are associated with anti-consumption manifestations (i.e., suspicion of marketing and intention to boycott) at the individual level. We show that 1) both kinds of manifestations of anti-consumption are found among politically extreme— versus moderate—individuals, 2) pro-market attitudes and authoritarianism have opposite effects on the likelihood of evincing anti-consumption attitudes and behaviours, and 3) authoritarianism moderates the overall negative effect of pro-market attitudes on anti-consumption manifestations. Our findings have implications for the persuasiveness of anti-consumption campaigns.",

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AU - Vasilopoulou, Sofia

AU - Cavallaro, Matteo

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