How self-construals moderate the self-congruity effect: a cross-national study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress
Place of Publication	Paris, France
Publication status	Published - 19 Jul 2016

Cite this

@inproceedings{9eae178fa8cb42d4a9d03de135dd336f,

title = "How self-construals moderate the self-congruity effect: a cross-national study",

author = "{Gonzalez Jimenez}, Hector and Fastoso, {Fernando Javier} and Kyoko Fukukawa",

year = "2016",

month = jul,

day = "19",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Science (AMS) World Marketing Congress",

}