Identification through technical analysis: A study of charting and UK non-professional investors

Philip Roscoe, Carole Howorth*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The usefulness of technical analysis, or charting, has been questioned because it flies in the face of the 'random walk' and tests present conflicting results. We examine chartists' decision-making techniques and derive a taxonomy of charting strategies based on investors' market ontologies and calculative strategies. This distinguishes between trend-seekers and pattern-seekers, and trading as a system or an art. We argue that interpretative activity plays a more important role than previously thought and suggest that charting's main appeal for users lies in its power as a heuristic device regardless of its effectiveness at generating returns.

Original languageEnglish
Pages (from-to)206-221
Number of pages16
JournalAccounting Organizations and Society
Volume34
Issue number2
DOIs
Publication statusPublished - Feb 2009

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