Influencers in Multiplayer Online Shooters Evidence of Social Contagion in Playtime and Social Play

Alessandro Canossa, Ahmad Azadvar, Casper Harteveld, Anders Drachen, Christoph Sebastian Deterding

Research output: Chapter in Book/Report/Conference proceedingConference contribution


In a wide range of social networks, people’s behavior is influenced by social contagion: we do what our network does. Networks often feature particularly influential individuals, commonly called influencers. Existing work suggests that
in-game social networks in online games are similar to real life social networks in many respects. However, we do not know whether there are in-game equivalents to influencers. We therefore applied standard social network features used to identify influencers to the online multiplayer shooter Tom Clancy’s The Division. Results show that network features defined influencers had indeed an outsized impact on playtime and social play of players joining their in-game network.
Original languageEnglish
Title of host publicationCHI '19 Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
Place of PublicationNew York
Number of pages12
ISBN (Electronic)9781450359702
Publication statusPublished - 2 May 2019

Bibliographical note

© 2019 Copyright held by the owner/author(s).

Cite this