By the same authors

Influencers in Multiplayer Online Shooters Evidence of Social Contagion in Playtime and Social Play

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Publication details

Title of host publicationCHI '19 Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
DateAccepted/In press - 12 Dec 2018
DatePublished (current) - 2 May 2019
Number of pages12
Place of PublicationNew York
Original languageEnglish
ISBN (Electronic)9781450359702


In a wide range of social networks, people’s behavior is influenced by social contagion: we do what our network does. Networks often feature particularly influential individuals, commonly called influencers. Existing work suggests that
in-game social networks in online games are similar to real life social networks in many respects. However, we do not know whether there are in-game equivalents to influencers. We therefore applied standard social network features used to identify influencers to the online multiplayer shooter Tom Clancy’s The Division. Results show that network features defined influencers had indeed an outsized impact on playtime and social play of players joining their in-game network.

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© 2019 Copyright held by the owner/author(s).


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