Insight from the horsemeat scandal: Exploring the consumers’ opinion of tweets toward Tesco

Ying Kei Tse, Minhao Zhang, Bob Doherty, Paul James Chappell, Philip Garnett

The York Management School

Research output: Contribution to journal › Article › peer-review

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Finished

Mike Tse British Academy Small Research Grant
Tse, M. (Principal investigator), Doherty, B. (Co-investigator) & Garnett, P. (Co-investigator)
THE BRITISH ACADEMY
1/09/14 → 31/01/16
Project: Research project (funded) › Research