By the same authors

International Marketing Under Political Uncertainty: How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales?

Research output: Contribution to journalArticle

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International Marketing Under Political Uncertainty : How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales? . / Ha, Yoo Jung.

In: EIBAzine-International Business Perspective, Vol. 25 , No. Autumn/Winter, 01.12.2019, p. 15-17.

Research output: Contribution to journalArticle

Harvard

Ha, YJ 2019, 'International Marketing Under Political Uncertainty: How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales? ', EIBAzine-International Business Perspective, vol. 25 , no. Autumn/Winter, pp. 15-17. <http://www.eiba.org/UserFiles/EIBAzineIBP_%20AW2019.pdf>

APA

Ha, Y. J. (2019). International Marketing Under Political Uncertainty: How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales? . EIBAzine-International Business Perspective, 25 (Autumn/Winter), 15-17. http://www.eiba.org/UserFiles/EIBAzineIBP_%20AW2019.pdf

Vancouver

Ha YJ. International Marketing Under Political Uncertainty: How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales? . EIBAzine-International Business Perspective. 2019 Dec 1;25 (Autumn/Winter):15-17.

Author

Ha, Yoo Jung. / International Marketing Under Political Uncertainty : How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales? . In: EIBAzine-International Business Perspective. 2019 ; Vol. 25 , No. Autumn/Winter. pp. 15-17.

Bibtex - Download

@article{29e4147ecf2f4cc699e58c3510b51089,
title = "International Marketing Under Political Uncertainty: How to Assess the Impact of Surrogate Consumer Boycott on MNEs{\textquoteright} Local Sales? ",
abstract = "In international business, multinational enterprise (MNEs){\textquoteright} products canbe boycotted due to social and political issues that are related to the MNE{\textquoteright}s country of origin. This type of consumer boycott is called a {"}surrogate boycott{"}. A surrogate boycott is an interesting and informative setting to investigate MNE strategy and performance in the context where economic policies relate to contentious political issues. Such a setting shows how MNEs can achieve resilience under extreme uncertainty, and how stigmatised MNEs may operate in the local market. In surrogate boycotts, the country of origin effects and the legitimacy issues can be observed. By studying surrogate boycotts, IB scholars can engage the perspectives of consumers and protest groups within the sphere of International Business. ",
keywords = "International Business, Consumer Boycott, Political Uncertainty",
author = "Ha, {Yoo Jung}",
note = "{\textcopyright} 2019 European International Business Academy (EIBA). This is an author-produced version of the published paper. Uploaded with permission of the publisher/copyright holder. Further copying may not be permitted; contact the publisher for details",
year = "2019",
month = dec,
day = "1",
language = "English",
volume = "25 ",
pages = "15--17",
journal = "EIBAzine-International Business Perspective",
issn = "2222-4785",
number = "Autumn/Winter",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - International Marketing Under Political Uncertainty

T2 - How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales?

AU - Ha, Yoo Jung

N1 - © 2019 European International Business Academy (EIBA). This is an author-produced version of the published paper. Uploaded with permission of the publisher/copyright holder. Further copying may not be permitted; contact the publisher for details

PY - 2019/12/1

Y1 - 2019/12/1

N2 - In international business, multinational enterprise (MNEs)’ products canbe boycotted due to social and political issues that are related to the MNE’s country of origin. This type of consumer boycott is called a "surrogate boycott". A surrogate boycott is an interesting and informative setting to investigate MNE strategy and performance in the context where economic policies relate to contentious political issues. Such a setting shows how MNEs can achieve resilience under extreme uncertainty, and how stigmatised MNEs may operate in the local market. In surrogate boycotts, the country of origin effects and the legitimacy issues can be observed. By studying surrogate boycotts, IB scholars can engage the perspectives of consumers and protest groups within the sphere of International Business.

AB - In international business, multinational enterprise (MNEs)’ products canbe boycotted due to social and political issues that are related to the MNE’s country of origin. This type of consumer boycott is called a "surrogate boycott". A surrogate boycott is an interesting and informative setting to investigate MNE strategy and performance in the context where economic policies relate to contentious political issues. Such a setting shows how MNEs can achieve resilience under extreme uncertainty, and how stigmatised MNEs may operate in the local market. In surrogate boycotts, the country of origin effects and the legitimacy issues can be observed. By studying surrogate boycotts, IB scholars can engage the perspectives of consumers and protest groups within the sphere of International Business.

KW - International Business

KW - Consumer Boycott

KW - Political Uncertainty

M3 - Article

VL - 25

SP - 15

EP - 17

JO - EIBAzine-International Business Perspective

JF - EIBAzine-International Business Perspective

SN - 2222-4785

IS - Autumn/Winter

ER -