Abstract
Guidelines exist for the internationalization and localization of websites, but these do not mention possible changes in the layout of navigational elements on websites. Two studies were conducted to investigate the importance of navigational layout for Chinese and English language speakers. In the first study it was found that major Chinese and North American/European companies did not significantly adapt the navigation on their websites in relation to the target linguistic/cultural market. In the second study it was found that there were significant difference in the preferences of Chinese and English native speakers for navigational layout on websites. The implications of these studies are discussed.
| Original language | English |
|---|---|
| Title of host publication | INTERNATIONALIZATION, DESIGN AND GLOBAL DEVELOPMENT, PROCEEDINGS |
| Place of Publication | BERLIN |
| Publisher | Springer |
| Pages | 293-300 |
| Number of pages | 8 |
| Volume | 5623 LNCS |
| ISBN (Print) | 978-3-642-02766-6 |
| DOIs | |
| Publication status | Published - 2009 |
| Event | 5th International Conference on Universal Access in Human-Computer Interaction held at the HCI International 2009 - San Diego Duration: 19 Jul 2009 → 24 Jul 2009 |
Conference
| Conference | 5th International Conference on Universal Access in Human-Computer Interaction held at the HCI International 2009 |
|---|---|
| City | San Diego |
| Period | 19/07/09 → 24/07/09 |
Keywords
- localization of websites
- internationalization of websites
- navigation in websites
- user perceptions of websites
- READING HABITS
- SET