Introduction: Behind the brand

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© 2012 The President and Fellows of Harvard College. Reproduced in accordance with the publisher's self-archiving policy.
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@article{da173aba11ae422ca234990d997c0b42,

title = "Introduction: Behind the brand",

author = "{da Silva Lopes}, Teresa and Paul Duguid",

note = "{\textcopyright} 2012 The President and Fellows of Harvard College. Reproduced in accordance with the publisher's self-archiving policy.",

year = "2012",

doi = "10.1017/S0007680512000384",

language = "English",

volume = "86",

pages = "235--238",

journal = "Business history review",

issn = "0007-6805",

publisher = "Harvard Business School Publishing",

number = "2",

}

TY - JOUR

T1 - Introduction

T2 - Behind the brand

AU - da Silva Lopes, Teresa

AU - Duguid, Paul

PY - 2012

Y1 - 2012

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U2 - 10.1017/S0007680512000384

DO - 10.1017/S0007680512000384

M3 - Article

SN - 0007-6805

VL - 86

SP - 235

EP - 238

JO - Business history review

JF - Business history review

IS - 2

ER -