@conference{e44f0c730fea419e827b2e122b49081a,
title = "Is Marketing Research on Latin America {"}Publishable{"}? Lessons on how to do it from those who have dared to conduct it, who have succeeded in publishing it, and who lived to tell the tale.",
keywords = "Marketing Research on Latin America",
author = "Fastoso, {Fernando Javier} and {J Whitelock}",
year = "2011",
language = "English",
note = "Academy of Marketing Science World Marketing Congress ; Conference date: 01-07-2012 Through 31-07-2012",
}