Is Marketing Research on Latin America "Publishable"? Lessons on how to do it from those who have dared to conduct it, who have succeeded in publishing it, and who lived to tell the tale.

J Whitelock

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2011
EventAcademy of Marketing Science World Marketing Congress - Reims, France
Duration: 1 Jul 201231 Jul 2012

Conference

ConferenceAcademy of Marketing Science World Marketing Congress
Country/TerritoryFrance
CityReims
Period1/07/1231/07/12

Keywords

  • Marketing Research on Latin America

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