Is rate of return pricing a useful approach when value-based pricing is not appropriate?

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Number of pages	4
Journal	European Journal of Health Economics
Early online date	15 Feb 2019
DOIs	https://doi.org/10.1007/s10198-019-01032-7
Publication status	Published - 12 Aug 2019

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@article{2809cdb2e02d4676816120bafd4796b1,

title = "Is rate of return pricing a useful approach when value-based pricing is not appropriate?",

author = "Drummond, {Michael Frank} and Adrian Towse",

year = "2019",

month = aug,

day = "12",

doi = "10.1007/s10198-019-01032-7",

language = "English",

journal = "European Journal of Health Economics",