It used to be fix-it in post production! Now it’s fix-it in pre-production: How virtual production is changing production networks in film and television

TY - JOUR

T1 - It used to be fix-it in post production! Now it’s fix-it in pre-production

T2 - How virtual production is changing production networks in film and television

AU - Swords, Jon

AU - Willment, Nina

N1 - © 2024 the author(s)

PY - 2024/11/19

Y1 - 2024/11/19

N2 - Virtual production is a way of creating content which captures digital assets and environments ‘in camera’ and in real-time, rather than assets being added in post-production. Using the concept of the production network - a systematic way of examining a set of linked economic activities - we explore how virtual production is disrupting film and television. Work and power is shifted from post- to pre-production, companies adopting new business models and moving to new areas of the network to fill market opportunities, and new entrants are bringing skills and expertise into film and television.

AB - Virtual production is a way of creating content which captures digital assets and environments ‘in camera’ and in real-time, rather than assets being added in post-production. Using the concept of the production network - a systematic way of examining a set of linked economic activities - we explore how virtual production is disrupting film and television. Work and power is shifted from post- to pre-production, companies adopting new business models and moving to new areas of the network to fill market opportunities, and new entrants are bringing skills and expertise into film and television.

U2 - 10.1080/17510694.2024.2430025

DO - 10.1080/17510694.2024.2430025

M3 - Article

SN - 1751-0708

JO - Creative Industries Journal

JF - Creative Industries Journal

ER -