Key criteria affecting passengers’ choice between train and plane: A case study

Yu Zhao; Luisa Delfa Huaccho Huatuco

Key criteria affecting passengers’ choice between train and plane: A case study

The York Management School

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper focuses on investigating the key criteria that affect passengers’ choice between train and plane on the route London to Edinburgh in the UK. The methodology used is a case study with a mix of quantitative and qualitative methods applied to Company W. The quantitative part comes from a survey questionnaire distributed on board of trains and at first class lounges at the two cities of interest. The qualitative data comes from managers at rail Company W, who were interviewed at the Headquarters office. The findings suggest that there is a slight mismatch between what the companies believe are passengers’ criteria affecting their choice of mode of transport and what the customers state as their preferred criteria. Punctuality and price are the key criteria which affect passengers’ choice between train and plane for this route. Surprisingly, the environmental issue is not one that was considered a major factor in their decision

Original language	English
Pages	1-21
Number of pages	21
Publication status	Published - 6 Sept 2018
Event	British Academy of Management - University of West England, Bristol, United Kingdom Duration: 4 Sept 2018 → 6 Sept 2018

Conference

Conference	British Academy of Management
Abbreviated title	BAM
Country/Territory	United Kingdom
City	Bristol
Period	4/09/18 → 6/09/18

Cite this

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title = "Key criteria affecting passengers{\textquoteright} choice between train and plane: A case study",

abstract = "This paper focuses on investigating the key criteria that affect passengers{\textquoteright} choice between train and plane on the route London to Edinburgh in the UK. The methodology used is a case study with a mix of quantitative and qualitative methods applied to Company W. The quantitative part comes from a survey questionnaire distributed on board of trains and at first class lounges at the two cities of interest. The qualitative data comes from managers at rail Company W, who were interviewed at the Headquarters office. The findings suggest that there is a slight mismatch between what the companies believe are passengers{\textquoteright} criteria affecting their choice of mode of transport and what the customers state as their preferred criteria. Punctuality and price are the key criteria which affect passengers{\textquoteright} choice between train and plane for this route. Surprisingly, the environmental issue is not one that was considered a major factor in their decision",

author = "Yu Zhao and {Huaccho Huatuco}, {Luisa Delfa}",

year = "2018",

month = sep,

day = "6",

language = "English",

pages = "1--21",

note = "British Academy of Management, BAM ; Conference date: 04-09-2018 Through 06-09-2018",

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T1 - Key criteria affecting passengers’ choice between train and plane

T2 - British Academy of Management

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AU - Huaccho Huatuco, Luisa Delfa

PY - 2018/9/6

Y1 - 2018/9/6

N2 - This paper focuses on investigating the key criteria that affect passengers’ choice between train and plane on the route London to Edinburgh in the UK. The methodology used is a case study with a mix of quantitative and qualitative methods applied to Company W. The quantitative part comes from a survey questionnaire distributed on board of trains and at first class lounges at the two cities of interest. The qualitative data comes from managers at rail Company W, who were interviewed at the Headquarters office. The findings suggest that there is a slight mismatch between what the companies believe are passengers’ criteria affecting their choice of mode of transport and what the customers state as their preferred criteria. Punctuality and price are the key criteria which affect passengers’ choice between train and plane for this route. Surprisingly, the environmental issue is not one that was considered a major factor in their decision

AB - This paper focuses on investigating the key criteria that affect passengers’ choice between train and plane on the route London to Edinburgh in the UK. The methodology used is a case study with a mix of quantitative and qualitative methods applied to Company W. The quantitative part comes from a survey questionnaire distributed on board of trains and at first class lounges at the two cities of interest. The qualitative data comes from managers at rail Company W, who were interviewed at the Headquarters office. The findings suggest that there is a slight mismatch between what the companies believe are passengers’ criteria affecting their choice of mode of transport and what the customers state as their preferred criteria. Punctuality and price are the key criteria which affect passengers’ choice between train and plane for this route. Surprisingly, the environmental issue is not one that was considered a major factor in their decision

M3 - Paper

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EP - 21

Y2 - 4 September 2018 through 6 September 2018

ER -