Leveraging organisational agility in B2B ecosystems to mitigate food waste and loss: A stakeholder perspective

TY - JOUR

T1 - Leveraging organisational agility in B2B ecosystems to mitigate food waste and loss: A stakeholder perspective

AU - Adeborode, Kolawole Olushola

AU - Dora, Manoj

AU - Umeh, Chidozie

AU - Hina, Syeda M.

AU - Eldabi, Tillal

N1 - © 2025 The Authors

PY - 2025/1/19

Y1 - 2025/1/19

N2 - Facing global challenges and uncertainty, food wastage and loss (FWL) have become pressing concerns for food industry stakeholders across the supply chain, impacting United Nations Sustainable Development Goals 2 (Zero Hunger) and 12 (Responsible Consumption and Production). This study investigates how organisational agility within business-to-business (B2B) supply chains promotes innovative strategies to reduce FWL. Specifically, through qualitative methods involving interviews and observations with stakeholders in Nigerian food supply chains, this study explores the integration of technological innovations like data-driven decisions, and automation in B2B collaborations to enhance resilience and reduce waste. The findings demonstrate that active and proactive innovative strategies can effectively reduce FWL at the pre-consumption stage. This study contributes to the literature by demonstrating how technological innovation and organisational agility combine to mitigate food waste and loss within pre-consumption stages of B2B supply chains. It also promotes organisational agility within B2B settings, emphasising innovative partnerships and sustainable food supply chain development. These insights address waste in the context of pressing global challenges such as food inequality, economic disparities, environmental degradation, hunger, and malnutrition.

AB - Facing global challenges and uncertainty, food wastage and loss (FWL) have become pressing concerns for food industry stakeholders across the supply chain, impacting United Nations Sustainable Development Goals 2 (Zero Hunger) and 12 (Responsible Consumption and Production). This study investigates how organisational agility within business-to-business (B2B) supply chains promotes innovative strategies to reduce FWL. Specifically, through qualitative methods involving interviews and observations with stakeholders in Nigerian food supply chains, this study explores the integration of technological innovations like data-driven decisions, and automation in B2B collaborations to enhance resilience and reduce waste. The findings demonstrate that active and proactive innovative strategies can effectively reduce FWL at the pre-consumption stage. This study contributes to the literature by demonstrating how technological innovation and organisational agility combine to mitigate food waste and loss within pre-consumption stages of B2B supply chains. It also promotes organisational agility within B2B settings, emphasising innovative partnerships and sustainable food supply chain development. These insights address waste in the context of pressing global challenges such as food inequality, economic disparities, environmental degradation, hunger, and malnutrition.

KW - B2B supply chains

KW - Data-driven decisions

KW - Food waste mitigation

KW - Organisational agility

KW - Stakeholder perspectives

KW - Technological innovation

U2 - 10.1016/j.indmarman.2025.01.007

DO - 10.1016/j.indmarman.2025.01.007

M3 - Article

SN - 0019-8501

VL - 125

SP - 254

EP - 271

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -