By the same authors

Luxury Hotel Booking and Scarcity Messages: Does Online Purchase Behavior Matter?

Research output: Contribution to conferencePaperpeer-review

Standard

Luxury Hotel Booking and Scarcity Messages : Does Online Purchase Behavior Matter? / Banerjee, Snehasish; Pal, Anjan.

2020. 101-105 Paper presented at International Conference on Information Management, London, United Kingdom.

Research output: Contribution to conferencePaperpeer-review

Harvard

Banerjee, S & Pal, A 2020, 'Luxury Hotel Booking and Scarcity Messages: Does Online Purchase Behavior Matter?', Paper presented at International Conference on Information Management, London, United Kingdom, 27/03/20 - 29/03/20 pp. 101-105.

APA

Banerjee, S., & Pal, A. (2020). Luxury Hotel Booking and Scarcity Messages: Does Online Purchase Behavior Matter?. 101-105. Paper presented at International Conference on Information Management, London, United Kingdom.

Vancouver

Banerjee S, Pal A. Luxury Hotel Booking and Scarcity Messages: Does Online Purchase Behavior Matter?. 2020. Paper presented at International Conference on Information Management, London, United Kingdom.

Author

Banerjee, Snehasish ; Pal, Anjan. / Luxury Hotel Booking and Scarcity Messages : Does Online Purchase Behavior Matter?. Paper presented at International Conference on Information Management, London, United Kingdom.5 p.

Bibtex - Download

@conference{fe7d875e37c2402398e64fd9580c1955,
title = "Luxury Hotel Booking and Scarcity Messages: Does Online Purchase Behavior Matter?",
abstract = "Hotel booking websites commonly use scarcity messages to sell hotels{\textquoteright} vacant room inventory. However, the effects of these messages on consumers{\textquoteright} booking intention still remain unclear. Focusing specifically on luxury hotels, this paper seeks to address three research questions: (1) How do limited-quantity scarcity messages (e.g., “20% discount – Only 1 room left”) differ from limited-time scarcity messages (e.g., “20% discount – Only 1 day left”) in affecting consumers{\textquoteright} luxury hotel booking intention? (2) How do frequent online purchasers differ from occasional online purchasers in their luxury hotel booking intention in response to scarcity messages? (3) Is there an interaction effect between scarcity message format (limited-quantity vs. limited-time) and online purchase frequency (frequent vs. occasional) on consumers{\textquoteright} luxury hotel booking intention? Data came from 96 participants who took part in an online experiment. Results indicate that limited-time scarcity messages induced higher booking intention compared with limited-quantity scarcity messages. Moreover, frequent online purchasers exhibited higher booking intention compared with occasional purchasers. However, the interaction was non-significant. The findings have implications for luxury hotel managers, hotel booking websites, and online consumers. While frequent purchasers getting influenced by scarcity messages is a good sign for marketers, the paper serves to remind the consumers not to become shopaholic in terms of their online buying behavior.",
keywords = "E-tourism, hotel booking, luxury consumption, luxury hotel, online shopping, scarcity message",
author = "Snehasish Banerjee and Anjan Pal",
year = "2020",
month = apr,
language = "English",
pages = "101--105",
note = "International Conference on Information Management ; Conference date: 27-03-2020 Through 29-03-2020",
url = "http://icim.org/",

}

RIS (suitable for import to EndNote) - Download

TY - CONF

T1 - Luxury Hotel Booking and Scarcity Messages

T2 - International Conference on Information Management

AU - Banerjee, Snehasish

AU - Pal, Anjan

PY - 2020/4

Y1 - 2020/4

N2 - Hotel booking websites commonly use scarcity messages to sell hotels’ vacant room inventory. However, the effects of these messages on consumers’ booking intention still remain unclear. Focusing specifically on luxury hotels, this paper seeks to address three research questions: (1) How do limited-quantity scarcity messages (e.g., “20% discount – Only 1 room left”) differ from limited-time scarcity messages (e.g., “20% discount – Only 1 day left”) in affecting consumers’ luxury hotel booking intention? (2) How do frequent online purchasers differ from occasional online purchasers in their luxury hotel booking intention in response to scarcity messages? (3) Is there an interaction effect between scarcity message format (limited-quantity vs. limited-time) and online purchase frequency (frequent vs. occasional) on consumers’ luxury hotel booking intention? Data came from 96 participants who took part in an online experiment. Results indicate that limited-time scarcity messages induced higher booking intention compared with limited-quantity scarcity messages. Moreover, frequent online purchasers exhibited higher booking intention compared with occasional purchasers. However, the interaction was non-significant. The findings have implications for luxury hotel managers, hotel booking websites, and online consumers. While frequent purchasers getting influenced by scarcity messages is a good sign for marketers, the paper serves to remind the consumers not to become shopaholic in terms of their online buying behavior.

AB - Hotel booking websites commonly use scarcity messages to sell hotels’ vacant room inventory. However, the effects of these messages on consumers’ booking intention still remain unclear. Focusing specifically on luxury hotels, this paper seeks to address three research questions: (1) How do limited-quantity scarcity messages (e.g., “20% discount – Only 1 room left”) differ from limited-time scarcity messages (e.g., “20% discount – Only 1 day left”) in affecting consumers’ luxury hotel booking intention? (2) How do frequent online purchasers differ from occasional online purchasers in their luxury hotel booking intention in response to scarcity messages? (3) Is there an interaction effect between scarcity message format (limited-quantity vs. limited-time) and online purchase frequency (frequent vs. occasional) on consumers’ luxury hotel booking intention? Data came from 96 participants who took part in an online experiment. Results indicate that limited-time scarcity messages induced higher booking intention compared with limited-quantity scarcity messages. Moreover, frequent online purchasers exhibited higher booking intention compared with occasional purchasers. However, the interaction was non-significant. The findings have implications for luxury hotel managers, hotel booking websites, and online consumers. While frequent purchasers getting influenced by scarcity messages is a good sign for marketers, the paper serves to remind the consumers not to become shopaholic in terms of their online buying behavior.

KW - E-tourism

KW - hotel booking

KW - luxury consumption

KW - luxury hotel

KW - online shopping

KW - scarcity message

UR - https://ieeexplore.ieee.org/abstract/document/9081386/

M3 - Paper

SP - 101

EP - 105

Y2 - 27 March 2020 through 29 March 2020

ER -