“Making Every Second Count”: Utilizing TikTok and Systems Thinking to Facilitate Scientific Public Engagement and Contextualization of Chemistry at Home

Clare Hayes, Katherine Stott, Katie J. Lamb, Glenn A. Hurst

Research output: Contribution to journalArticlepeer-review


TikTok is a social media video-based phone application which enables creative and engaging videos to be shared on social media platforms worldwide. TikTok has been applied to create fun, exciting, and engaging 15–60 s long chemistry outreach educational videos, to encourage public dissemination of science with a systems thinking approach. With the creation of an online TikTok account called “The Chemistry Collective” by undergraduate students, 16 educational videos were created, with approximately 8,500 views. Upon surveying participants, viewers of these TikTok videos strongly agreed that they had learned something new about chemistry since watching these videos (4.66/5.00) and had an increased interest in chemistry (82.7% agreed). As such, TikTok can be used to enhance public and undergraduate student engagement with chemistry and science education, together with facilitating the ability of the public to understand how chemistry can be fun, can be performed at home, and is part of our daily lives.
Original languageEnglish
Publication statusE-pub ahead of print - 29 Jul 2020

Bibliographical note

© 2020 American Chemical Society and Division of Chemical Education, Inc.This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.


  • Internet/Web-Based Learning
  • Public Understanding/Outreach
  • General Public
  • Elementary/Middle School Science
  • High School/Introductory Chemistry

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