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Market size, market share and market strategy: three myths of medical tourism
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Publication details
| Journal | Policy and Politics |
|---|---|
| Date | E-pub ahead of print - 16 Oct 2013 |
| Date | Published (current) - 15 Oct 2014 |
| Issue number | 4 |
| Volume | 42 |
| Number of pages | 18 |
| Pages (from-to) | 597-614 |
| Early online date | 16/10/13 |
| Original language | English |
Abstract
The aim of this article is to contribute towards greater theoretical and empirical understanding about medical tourism developments globally. This evidence leads us to examine some widely-held assumptions regarding the size and shape of global medical travel. Our paper examines three central issues:
• First, do published figures and projections ‘add-up’; are figures from multiple sources consistent, and what decisions and interests are involved for those compiling these statistics?
• Second, how should any emerging global industry be understood and explained?
• Finally, given this analysis and market understanding how, if at all, can national governments stimulate activity?
• First, do published figures and projections ‘add-up’; are figures from multiple sources consistent, and what decisions and interests are involved for those compiling these statistics?
• Second, how should any emerging global industry be understood and explained?
• Finally, given this analysis and market understanding how, if at all, can national governments stimulate activity?
- Health policy , Globalisation, Commodification, Markets, Economic sociology
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