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Market size, market share and market strategy: three myths of medical tourism

Research output: Contribution to journalArticle

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Publication details

JournalPolicy and Politics
DateE-pub ahead of print - 16 Oct 2013
DatePublished (current) - 15 Oct 2014
Issue number4
Volume42
Number of pages18
Pages (from-to)597-614
Early online date16/10/13
Original languageEnglish

Abstract

The aim of this article is to contribute towards greater theoretical and empirical understanding about medical tourism developments globally. This evidence leads us to examine some widely-held assumptions regarding the size and shape of global medical travel. Our paper examines three central issues:
• First, do published figures and projections ‘add-up’; are figures from multiple sources consistent, and what decisions and interests are involved for those compiling these statistics?
• Second, how should any emerging global industry be understood and explained?
• Finally, given this analysis and market understanding how, if at all, can national governments stimulate activity?

    Research areas

  • Health policy , Globalisation, Commodification, Markets, Economic sociology

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