MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale

TY - GEN

T1 - MC Hammer presents

T2 - 2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017

AU - Linehan, Conor

AU - Kirman, Ben

PY - 2017/5/6

Y1 - 2017/5/6

N2 - We argue that the huge success of Augmented Reality game Pokémon Go has little to do with clever design. Rather, the success is due to the nostalgic branding, with a franchise for which people already have great affection. As exasperated academics, rather than resist, we have decided to sell out. We suggest that a similar nostalgic branding strategy allows any mildly interesting HCI project to gain similarly huge benefits of public engagement. We provide the HCI community with a crude nostalgification tool - MC Hammer's Hammer of Nostalgification - and present a number of case studies that illustrate its power.

AB - We argue that the huge success of Augmented Reality game Pokémon Go has little to do with clever design. Rather, the success is due to the nostalgic branding, with a franchise for which people already have great affection. As exasperated academics, rather than resist, we have decided to sell out. We suggest that a similar nostalgic branding strategy allows any mildly interesting HCI project to gain similarly huge benefits of public engagement. We provide the HCI community with a crude nostalgification tool - MC Hammer's Hammer of Nostalgification - and present a number of case studies that illustrate its power.

KW - Stop! hammer time!

UR - http://www.scopus.com/inward/record.url?scp=85019569746&partnerID=8YFLogxK

U2 - 10.1145/3027063.3052753

DO - 10.1145/3027063.3052753

M3 - Conference contribution

AN - SCOPUS:85019569746

VL - Part F127655

SP - 735

EP - 745

BT - CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire

PB - ACM

Y2 - 6 May 2017 through 11 May 2017

ER -