Measuring the audience experience - How can we capture audience experience with quantitative and qualitative methods?

TY - CONF

T1 - Measuring the audience experience - How can we capture audience experience with quantitative and qualitative methods?

AU - Egermann, Hauke Wolfgang

AU - Toelle, Jutta

AU - Weining, Christian

PY - 2019/2/1

Y1 - 2019/2/1

N2 - The proposed panel will investigate how empirical research methods can be successfully used to study audience experiences. We will showcase three case studies from our research groups that employ a multitude of different methodologies, including qualitative interviews, measurement of retrospective and continuous subjective experience, physiological activations, and expressive behaviour (e.g. facial expressions). We will discuss possibilities and limitations of the corresponding methods, theoretical implications and research questions that can be studied with them. The panel will start with a presentation of research conducted with the Audience Response System that was developed within the York Music Psychology Group. Here, we will illustrate how we tested theories of aesthetic judgement of contemporary music (30 min). This will be followed by a presentation of research in the ArtLab at the Max-Planck Institute of Empirical Aesthetics. We have staged a series of three concerts in which we tested via various psychophysiological measurements how the members of the audience experienced the concert (30 min). The panel will close with a presentation of the research project Experimental Concert Research that will be conducted in collaboration between all submitting authors (30 min). Here, we will test what constituents of the concert format bring about and shape the experience of classical music in a concert. To this end, we will conduct a series of different concerts. Each concert variation comes along with a specific, hypothesis-driven question in order to investigate and compare the resulting subjective experiences of the attendees.

AB - The proposed panel will investigate how empirical research methods can be successfully used to study audience experiences. We will showcase three case studies from our research groups that employ a multitude of different methodologies, including qualitative interviews, measurement of retrospective and continuous subjective experience, physiological activations, and expressive behaviour (e.g. facial expressions). We will discuss possibilities and limitations of the corresponding methods, theoretical implications and research questions that can be studied with them. The panel will start with a presentation of research conducted with the Audience Response System that was developed within the York Music Psychology Group. Here, we will illustrate how we tested theories of aesthetic judgement of contemporary music (30 min). This will be followed by a presentation of research in the ArtLab at the Max-Planck Institute of Empirical Aesthetics. We have staged a series of three concerts in which we tested via various psychophysiological measurements how the members of the audience experienced the concert (30 min). The panel will close with a presentation of the research project Experimental Concert Research that will be conducted in collaboration between all submitting authors (30 min). Here, we will test what constituents of the concert format bring about and shape the experience of classical music in a concert. To this end, we will conduct a series of different concerts. Each concert variation comes along with a specific, hypothesis-driven question in order to investigate and compare the resulting subjective experiences of the attendees.

M3 - Abstract

T2 - Audience Research in the Arts Conference<br/>

Y2 - 3 July 2019

ER -