TY - CONF
T1 - Measuring user experience of websites
T2 - think aloud protocols and an emotion word prompt list
AU - Petrie, Helen
AU - Precious, John
PY - 2010
Y1 - 2010
N2 - To develop simple yet effective methods for eliciting user experience of websites and other interactive technologies, we explored the use of two techniques: an emotional think aloud protocol and an emotion word prompt list (EWPL). A study of four websites with 16 participants found that a retrospective emotional think aloud protocol produced significantly more emotion words than an equivalent concurrent protocol; plus, with on average 40 emotion words per website, it appears an effective technique for eliciting users emotional reactions to websites. Surprisingly, the use of the EWPL did not produce more emotion words per website, but may still help users overcome their difficulties in expressing emotional reactions to websites when unprompted. Further research will explore the use of these methods with other interactive technologies.
AB - To develop simple yet effective methods for eliciting user experience of websites and other interactive technologies, we explored the use of two techniques: an emotional think aloud protocol and an emotion word prompt list (EWPL). A study of four websites with 16 participants found that a retrospective emotional think aloud protocol produced significantly more emotion words than an equivalent concurrent protocol; plus, with on average 40 emotion words per website, it appears an effective technique for eliciting users emotional reactions to websites. Surprisingly, the use of the EWPL did not produce more emotion words per website, but may still help users overcome their difficulties in expressing emotional reactions to websites when unprompted. Further research will explore the use of these methods with other interactive technologies.
KW - emotion, evaluation, user experience, website
UR - http://www.scopus.com/inward/record.url?scp=77953108680&partnerID=8YFLogxK
U2 - http://doi.acm.org/10.1145/1753846.1754037
DO - http://doi.acm.org/10.1145/1753846.1754037
M3 - Paper
SP - 3673
EP - 3678
ER -