Measuring user experience of websites: think aloud protocols and an emotion word prompt list

Helen Petrie, John Precious

Research output: Contribution to conferencePaperpeer-review


To develop simple yet effective methods for eliciting user experience of websites and other interactive technologies, we explored the use of two techniques: an emotional think aloud protocol and an emotion word prompt list (EWPL). A study of four websites with 16 participants found that a retrospective emotional think aloud protocol produced significantly more emotion words than an equivalent concurrent protocol; plus, with on average 40 emotion words per website, it appears an effective technique for eliciting users emotional reactions to websites. Surprisingly, the use of the EWPL did not produce more emotion words per website, but may still help users overcome their difficulties in expressing emotional reactions to websites when unprompted. Further research will explore the use of these methods with other interactive technologies.
Original languageEnglish
Publication statusPublished - 2010


  • emotion, evaluation, user experience, website

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