Measuring users' emotional reactions to websites

Helen Petrie, Chandra Harrison

Research output: Contribution to conferencePaper


Initial research to investigate users' emotional reactions to websites is presented. An Emotion Words Priming List (EWPL) was developed for UK English speakers and used to prompt users in an evaluation of 6 websites. Only half the words on the EWPL V1 were amongst the most frequently used emotion words in the retrospective verbal protocols. However a list of 16 emotion words emerged from this study that constitute version 2 of the EWPL, to be validated in a future study.
Original languageEnglish
Publication statusPublished - 2009


  • emotion, evaluation, methodology, user experience, websites

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