TY - CONF
T1 - Measuring users' emotional reactions to websites
AU - Petrie, Helen
AU - Harrison, Chandra
PY - 2009
Y1 - 2009
N2 - Initial research to investigate users' emotional reactions to websites is presented. An Emotion Words Priming List (EWPL) was developed for UK English speakers and used to prompt users in an evaluation of 6 websites. Only half the words on the EWPL V1 were amongst the most frequently used emotion words in the retrospective verbal protocols. However a list of 16 emotion words emerged from this study that constitute version 2 of the EWPL, to be validated in a future study.
AB - Initial research to investigate users' emotional reactions to websites is presented. An Emotion Words Priming List (EWPL) was developed for UK English speakers and used to prompt users in an evaluation of 6 websites. Only half the words on the EWPL V1 were amongst the most frequently used emotion words in the retrospective verbal protocols. However a list of 16 emotion words emerged from this study that constitute version 2 of the EWPL, to be validated in a future study.
KW - emotion, evaluation, methodology, user experience, websites
UR - http://www.scopus.com/inward/record.url?scp=70349182121&partnerID=8YFLogxK
U2 - http://doi.acm.org/10.1145/1520340.1520582
DO - http://doi.acm.org/10.1145/1520340.1520582
M3 - Paper
SP - 3847
EP - 3852
ER -