Measuring users' emotional reactions to websites

TY - CONF

T1 - Measuring users' emotional reactions to websites

AU - Petrie, Helen

AU - Harrison, Chandra

PY - 2009

Y1 - 2009

N2 - Initial research to investigate users' emotional reactions to websites is presented. An Emotion Words Priming List (EWPL) was developed for UK English speakers and used to prompt users in an evaluation of 6 websites. Only half the words on the EWPL V1 were amongst the most frequently used emotion words in the retrospective verbal protocols. However a list of 16 emotion words emerged from this study that constitute version 2 of the EWPL, to be validated in a future study.

AB - Initial research to investigate users' emotional reactions to websites is presented. An Emotion Words Priming List (EWPL) was developed for UK English speakers and used to prompt users in an evaluation of 6 websites. Only half the words on the EWPL V1 were amongst the most frequently used emotion words in the retrospective verbal protocols. However a list of 16 emotion words emerged from this study that constitute version 2 of the EWPL, to be validated in a future study.

KW - emotion, evaluation, methodology, user experience, websites

UR - http://www.scopus.com/inward/record.url?scp=70349182121&partnerID=8YFLogxK

U2 - 10.1145/1520340.1520582

DO - 10.1145/1520340.1520582

M3 - Paper

SP - 3847

EP - 3852

ER -