MNE market entry and social investment in battle-weary countries: evidence from Heineken

Christopher Williams; Ruxandra Steriu

doi:10.1016/j.jwb.2022.101342

MNE market entry and social investment in battle-weary countries: evidence from Heineken

Christopher Williams, Ruxandra Steriu

The York Management School

Research output: Contribution to journal › Article › peer-review

Abstract

To contribute to our understanding of MNE strategy in battle-weary countries, we explore the case of Heineken as it entered and made social investments in these countries prior to 2020. In a first analysis we explore links between host country violence and entry strategy. In a second analysis we compare post-entry social investment in an improving context (Ethiopia) with a worsening context of violence (Myanmar). The case helps to integrate various streams of international business literature pertaining to strategy in conflict zones. It underlines the need to consider violence, entry strategy and subsequent social investment in the same analytical frame.

Original language	English
Article number	101342
Number of pages	13
Journal	Journal of World Business
Volume	57
Early online date	15 Apr 2022
DOIs	https://doi.org/10.1016/j.jwb.2022.101342
Publication status	Published - 1 Jun 2022

Bibliographical note

Keywords

Market entry strategy
violent conflict
social investment
Heineken
Ethiopia
Myanmar

Access to Document

10.1016/j.jwb.2022.101342

Conflict FDI Heineken 14 FEB 2022 - ACCEPTED
© 2022 Elsevier Inc. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.
Accepted author manuscript, 199 KBLicence: CC BY-NC-ND

Cite this

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