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Motion fluency effects on object preference is limited to learned context

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Motion fluency effects on object preference is limited to learned context. / Flavell, Jonathan Charles; McKean, Bryony.

In: PLoS ONE, Vol. 15, No. 12, e0244110, 17.12.2020.

Research output: Contribution to journalArticlepeer-review

Harvard

Flavell, JC & McKean, B 2020, 'Motion fluency effects on object preference is limited to learned context', PLoS ONE, vol. 15, no. 12, e0244110. https://doi.org/10.1371/journal.pone.0244110

APA

Flavell, J. C., & McKean, B. (2020). Motion fluency effects on object preference is limited to learned context. PLoS ONE, 15(12), [e0244110]. https://doi.org/10.1371/journal.pone.0244110

Vancouver

Flavell JC, McKean B. Motion fluency effects on object preference is limited to learned context. PLoS ONE. 2020 Dec 17;15(12). e0244110. https://doi.org/10.1371/journal.pone.0244110

Author

Flavell, Jonathan Charles ; McKean, Bryony. / Motion fluency effects on object preference is limited to learned context. In: PLoS ONE. 2020 ; Vol. 15, No. 12.

Bibtex - Download

@article{20a6583365f341ffb6ad0ab29617288c,
title = "Motion fluency effects on object preference is limited to learned context",
abstract = "Recently, Flavell et al. (2019) demonstrated that an object{\textquoteright}s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the {\textquoteleft}naturally stationary{\textquoteright} household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for {\textquoteleft}in the moment{\textquoteright} preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions.",
author = "Flavell, {Jonathan Charles} and Bryony McKean",
note = "{\textcopyright} 2020 Flavell, McKean",
year = "2020",
month = dec,
day = "17",
doi = "10.1371/journal.pone.0244110",
language = "English",
volume = "15",
journal = "PLoS ONE",
issn = "1932-6203",
publisher = "Public Library of Science",
number = "12",

}

RIS (suitable for import to EndNote) - Download

TY - JOUR

T1 - Motion fluency effects on object preference is limited to learned context

AU - Flavell, Jonathan Charles

AU - McKean, Bryony

N1 - © 2020 Flavell, McKean

PY - 2020/12/17

Y1 - 2020/12/17

N2 - Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the ‘naturally stationary’ household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for ‘in the moment’ preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions.

AB - Recently, Flavell et al. (2019) demonstrated that an object’s motion fluency (how smoothly and predictably it moves) influences liking of the object itself. Though the authors demonstrated learning of object-motion associations, participants only preferred fluently associated objects over disfluently associated objects when ratings followed a moving presentation but not a stationary presentation. In the presented experiment, we tested the possibility that this apparent failure of associative learning / evaluative conditioning was due to stimulus choice. To do so we replicate part of the original work but change the ‘naturally stationary’ household object stimuli with winged insects which move in a similar way to the original motions. Though these more ecologically valid stimuli should have facilitated object to motion associations, we again found that preference effects were only apparent following moving presentations. These results confirm the potential of motion fluency for ‘in the moment’ preference change, and they demonstrate a critical boundary condition that should be considered when attempting to generalise fluency effects across contexts such as in advertising or behavioural interventions.

U2 - 10.1371/journal.pone.0244110

DO - 10.1371/journal.pone.0244110

M3 - Article

VL - 15

JO - PLoS ONE

JF - PLoS ONE

SN - 1932-6203

IS - 12

M1 - e0244110

ER -