Moving Beyond the Virtual Museum: Engaging Visitors Emotionally

Sara Elizabeth Perry, Maria Roussou, Maria Economou, Hilary Young, Laia Pujol-Tost

Research output: Chapter in Book/Report/Conference proceedingConference contribution


In this paper, we firstly critique the state of the art on Virtual Museums (VM) in an effort to expose the many opportunities available to enroll these spaces into transformative and engaging cultural experiences. We then outline our attempts to stretch beyond the usual VM in order to connect it to visitors in a measurably emotional, participatory, interactive and social fashion. We discuss the foundations for a conceptual framework for the creation of VMs, grounded in a user-centered design methodology and related design and evaluation guidelines. We then introduce two main cultural heritage sites, which are used as case studies at the core of our efforts, and conclude by describing the many challenges they bring for pushing the boundaries on the human-felt impact of the virtual museum.
Original languageEnglish
Title of host publication23rd International Conference on Virtual Systems & Multimedia (VSMM), Dublin, 2017, pp. 1-8.
Number of pages8
ISBN (Electronic)978-1-5386-4494-2
ISBN (Print)978-1-5386-4495-9
Publication statusPublished - 26 Apr 2018

Bibliographical note

©IEEE, 2018. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details


  • virtual museum
  • emotive storytelling
  • user-centered design methodology

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