By the same authors

Navigational Consistency in Websites: What Does it Mean to Users?

Research output: Chapter in Book/Report/Conference proceedingChapter

Author(s)

Department/unit(s)

Publication details

Title of host publicationHUMAN-COMPUTER INTERACTION - INTERACT 2009, PT I
DatePublished - 2009
Pages423-427
Number of pages5
PublisherSPRINGER-VERLAG BERLIN
Place of PublicationBERLIN
EditorsT Gross, J Gulliksen, P Kotze, L Oestreicher, P Palanque, RO Prates
Volume5726
EditionPART 1
Original languageEnglish
ISBN (Print)978-3-642-03654-5

Publication series

NameLecture Notes in Computer Science
PublisherSpringer Berlin / Heidelberg

Abstract

A Study was conducted to investigate the effects of navigational inconsistencies in websites on users' perceptions and performance. Of four inconsistencies manipulated (position of navigational bar, order of elements in navigational bar, Font type and size of elements), only the position of the bar had a substantial effect. However this affected both users' perception of their performance and their actual performance, in terms of the time spent on webpages. The mean time spent on the page with the inconsistently positioned navigational bar more than doubled and this effect persisted over subsequent pages. The methodology developed provides a useful way of investigating the effects of navigational inconsistency, an under-studied phenomenon.

Bibliographical note

10.1007/978-3-642-03655-2_46

    Research areas

  • Website navigation, navigational consistency, website usability, WEB NAVIGATION

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