New Thinking in International Trade? a case study of the Day Chocolate Company

Bob Doherty, Sophi Tranchell

Research output: Contribution to journalArticlepeer-review

Abstract

This paper explores the experience of The Day Chocolate Company in connecting small-scale cocoa farmers more directly into global markets by making the farmers significant shareholders and therefore equity owners within this fair trade company. It examines how Day combines both social and business goals thus providing an alternative model to conventional international trade.
Original languageEnglish
Pages (from-to)166-176
Number of pages11
JournalSustainable Development
Volume13
Issue number3
Early online date28 Jun 2005
DOIs
Publication statusPublished - Jul 2005

Bibliographical note

Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

Keywords

  • fair trade
  • chocolate
  • cocoa
  • farmer ownership

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