| Original language | English |
|---|---|
| Title of host publication | Rituals, Consumption, And Marketing |
| Subtitle of host publication | A Research Companion |
| Editors | Cele Otnes, Tina M. Lowrey |
| Place of Publication | Abingdon Oxon UK |
| Publisher | Routledge |
| Chapter | 14 |
| Pages | 192-208 |
| Number of pages | 17 |
| ISBN (Electronic) | 978-1-003-53135-7 |
| ISBN (Print) | 978-1-032-87191-2, 978-1-032-87193-6 |
| Publication status | Published - 30 Sept 2025 |
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