"‘Not just living in the moment’: Constructing the ‘enterprising’ and future-oriented self through the consumption of No and Low Alcohol drinks"

Emily Nicholls

doi:10.1177/13607804231191063

"‘Not just living in the moment’: Constructing the ‘enterprising’ and future-oriented self through the consumption of No and Low Alcohol drinks"

Department of Sociology

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	17
Journal	Sociological Research Online
Early online date	10 Sept 2023
DOIs	https://doi.org/10.1177/13607804231191063
Publication status	E-pub ahead of print - 10 Sept 2023

Bibliographical note

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10.1177/13607804231191063Licence: CC BY

nicholls-2023-not-just-living-in-the-moment-constructing-the-enterprising-and-future-oriented-self-through-the
© The Author(s) 2023
Final published version, 153 KBLicence: CC BY

Rewriting the rules or playing the game? An investigation into the ways in which social norms around gender & drinking are challenged &/or reinforced through the promotion, marketing & consumption of Alcohol-Free drinks
Nicholls, E.
1/01/21 → 1/12/21
Project: Research project (funded) › Research

Cite this

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"‘Not just living in the moment’: Constructing the ‘enterprising’ and future-oriented self through the consumption of No and Low Alcohol drinks"

Bibliographical note

Access to Document

Projects

Rewriting the rules or playing the game? An investigation into the ways in which social norms around gender & drinking are challenged &/or reinforced through the promotion, marketing & consumption of Alcohol-Free drinks

Cite this