Planning to Save the Planet: Using an Online Intervention Based on Implementation Intentions to Change Adolescent Self-Reported Energy-Saving Behavior

Beth T. Bell*, Nicola Toth, Linda Little, Michael A. Smith

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Adolescents are an important population to target with energy-saving interventions: Not only are adolescents high consumers of energy, but they are also the adult consumers of the future. In the present study, an online energy-saving intervention was developed based on implementation intentions, a widely used psychological behavior change technique. A total of 180 adolescents, aged 13 to 15 years, were recruited using purposeful sampling and were allocated to either the intervention or control condition. A significant increase in adolescent’s self-reported energy-saving behavior was found among adolescents who had received the intervention, which was sustained at the 6-week follow-up. However, some adolescents were more affected by the intervention than others; adolescents who already actively engaged in energy saving (as identified by their readiness to change prior to the intervention) reported a significant increase in energy-saving behaviors as a consequence of participation in the intervention, whereas those who were not already saving energy did not.

Original languageEnglish
Pages (from-to)1049-1072
Number of pages24
JournalEnvironment and behavior
Volume48
Issue number8
Early online date29 Apr 2015
DOIs
Publication statusPublished - 1 Oct 2016

Bibliographical note

Publisher Copyright:
© 2015, © 2015 SAGE Publications.

Keywords

  • behavior change
  • computer applications
  • content areas
  • energy
  • environmental psychology
  • pro-environmental behavior
  • psychology
  • technology

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