Predicting private and public helping behaviour by implicit attitudes and the motivation to control prejudiced reactions

Research output: Contribution to journalArticle


  • Ute Gabriel
  • Rainer Banse
  • Florian Hug


Publication details

JournalBritish Journal of Social Psychology
DatePublished - Jun 2007
Issue number2
Number of pages17
Pages (from-to)365-382
Original languageEnglish


The role of individual differences in implicit attitudes toward homosexuals and motivation to control prejudiced reactions (MCPR) in predicting private and public helping behaviour was investigated. After assessing the predictor variables, 69 male students were informed about a campaign of a local gay organization. They were provided with an opportunity to donate money and sign a petition in the presence (public setting) or absence (private setting) of the experimenter. As expected, more helping behaviour was shown in the public than in the private setting. But while the explicit cognitive attitude accounted for helping behaviour in both settings, an implicit attitude x MCPR interaction accounted for additional variability of helping in the public setting only. Three different mediating processes are discussed as possible causes of the observed effects.

Bibliographical note

© 2007 The British Psychological Society. This is an author produced version of a paper subsequently published in British Journal of Social Psychology. Uploaded in accordance with the publisher's self-archiving policy.

    Research areas

  • Prejudice control, Implicit, Stereotypes, Implicit Association Test, Prosocial behaviourActivated racial-attitudes, Association test, Stereotype activation, Individual-differences, Social facilitation, Explicit prejudice, Moderating role, Sex-differences, Bias, Discrimination

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