Product launch performance in Hi-Tech SMEs: Newness to the firm and the role of management controls

Christopher Williams; Sander Van Triest

doi:10.1142/S1363919617500220

Product launch performance in Hi-Tech SMEs: Newness to the firm and the role of management controls

Christopher Williams, Sander Van Triest

The York Management School

Research output: Contribution to journal › Article › peer-review

Abstract

We investigate the impact of management control mechanisms on the success of new product launches in high-technology small-and medium-sized enterprises (SMEs). We argue that internal management controls will alleviate problems associated with product newness. Using survey data from 76 SMEs we find newness to the firm to be negatively related to product launch success, while the use of informal and formal controls have positive effects. Furthermore, informal controls within the SME moderate the negative relationship between newness and launch success. The results add to the debate on the impact of control mechanisms on innovative activities in SMEs.

Original language	English
Article number	1750022
Journal	International Journal of Innovation Management
Volume	21
Issue number	3
DOIs	https://doi.org/10.1142/S1363919617500220
Publication status	Published - 1 Apr 2017

Bibliographical note

Publisher Copyright:
© 2017 World Scientific Publishing Europe Ltd.

Keywords

management control theory
product launch performance
Product newness
SME

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10.1142/S1363919617500220

Cite this

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Product launch performance in Hi-Tech SMEs: Newness to the firm and the role of management controls

Abstract

Bibliographical note

Keywords

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