Resource Redeployment and the Pursuit of Multiple Categories in a Stigmatized Industry

Yoo Jung Ha

doi:10.5465/AMPROC.2023.12607abstract

Resource Redeployment and the Pursuit of Multiple Categories in a Stigmatized Industry

Yoo Jung Ha

The York Management School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper explores factors that determine a firm’s use of category dilution strategy in the stigmatized sector. We found that in the nuclear sector key human capital has been redeployed from stigmatized to stigma-free technologies, confirming evidence of category dilution at the resource level. Category dilution strategy is slowed down during a trauma event. The negative effect on category dilution strategy however will be decreased by spatial proximity from the trauma event and stigma spillovers from the general public to national policy-making. we offer a theoretical explanation about reasons of oscillation in a firm’s category dilution strategy by building on category theory and multiple-goal theory.

Original language	English
Title of host publication	Academy of Management Annual Meeting Proceedings
DOIs	https://doi.org/10.5465/AMPROC.2023.12607abstract
Publication status	Published - 1 Jul 2023
Event	Academy of Management Annual Meeting 2023: Putting the Worker Front and Center - Boston, United States Duration: 4 Aug 2023 → 8 Aug 2023 https://aom.org/events/annual-meeting/past-annual-meetings/2023-putting-the-worker-front-and-center

Conference

Conference	Academy of Management Annual Meeting 2023
Country/Territory	United States
City	Boston
Period	4/08/23 → 8/08/23
Internet address	https://aom.org/events/annual-meeting/past-annual-meetings/2023-putting-the-worker-front-and-center

Keywords

Stigma
Category
Resource Redeployment
Signalling Strategy
Nuclear Sector

Access to Document

10.5465/AMPROC.2023.12607abstract

1 Invited talk
1 Academic

Interfacing industrial policy and climate changes in defence industry
Ha, Y. J. (Invited speaker)
10 Oct 2024
Activity: Talk or presentation › Invited talk
Waseda University
Ha, Y. J. (Researcher)
20 Oct 2022 → 18 Dec 2022
Activity: Visiting an external institution › Academic

Cite this

@inproceedings{90b57ee9b9d84d788c96c0b48fe25ce0,

title = "Resource Redeployment and the Pursuit of Multiple Categories in a Stigmatized Industry",

abstract = "This paper explores factors that determine a firm{\textquoteright}s use of category dilution strategy in the stigmatized sector. We found that in the nuclear sector key human capital has been redeployed from stigmatized to stigma-free technologies, confirming evidence of category dilution at the resource level. Category dilution strategy is slowed down during a trauma event. The negative effect on category dilution strategy however will be decreased by spatial proximity from the trauma event and stigma spillovers from the general public to national policy-making. we offer a theoretical explanation about reasons of oscillation in a firm{\textquoteright}s category dilution strategy by building on category theory and multiple-goal theory.",

keywords = "Stigma, Category, Resource Redeployment, Signalling Strategy, Nuclear Sector",

author = "Ha, {Yoo Jung}",

year = "2023",

month = jul,

day = "1",

doi = "10.5465/AMPROC.2023.12607abstract",

language = "English",

booktitle = "Academy of Management Annual Meeting Proceedings",

note = "Academy of Management Annual Meeting 2023 : Putting the Worker Front and Center ; Conference date: 04-08-2023 Through 08-08-2023",

url = "https://aom.org/events/annual-meeting/past-annual-meetings/2023-putting-the-worker-front-and-center",

}

TY - GEN

T1 - Resource Redeployment and the Pursuit of Multiple Categories in a Stigmatized Industry

AU - Ha, Yoo Jung

PY - 2023/7/1

Y1 - 2023/7/1

N2 - This paper explores factors that determine a firm’s use of category dilution strategy in the stigmatized sector. We found that in the nuclear sector key human capital has been redeployed from stigmatized to stigma-free technologies, confirming evidence of category dilution at the resource level. Category dilution strategy is slowed down during a trauma event. The negative effect on category dilution strategy however will be decreased by spatial proximity from the trauma event and stigma spillovers from the general public to national policy-making. we offer a theoretical explanation about reasons of oscillation in a firm’s category dilution strategy by building on category theory and multiple-goal theory.

AB - This paper explores factors that determine a firm’s use of category dilution strategy in the stigmatized sector. We found that in the nuclear sector key human capital has been redeployed from stigmatized to stigma-free technologies, confirming evidence of category dilution at the resource level. Category dilution strategy is slowed down during a trauma event. The negative effect on category dilution strategy however will be decreased by spatial proximity from the trauma event and stigma spillovers from the general public to national policy-making. we offer a theoretical explanation about reasons of oscillation in a firm’s category dilution strategy by building on category theory and multiple-goal theory.

KW - Stigma

KW - Category

KW - Resource Redeployment

KW - Signalling Strategy

KW - Nuclear Sector

U2 - 10.5465/AMPROC.2023.12607abstract

DO - 10.5465/AMPROC.2023.12607abstract

M3 - Conference contribution

BT - Academy of Management Annual Meeting Proceedings

T2 - Academy of Management Annual Meeting 2023

Y2 - 4 August 2023 through 8 August 2023

ER -

Resource Redeployment and the Pursuit of Multiple Categories in a Stigmatized Industry

Abstract

Conference

Keywords

Access to Document

Activities

Interfacing industrial policy and climate changes in defence industry

Waseda University

Cite this