Review of: Berghoff, Hartmut; Scranton, Philip and Speikermann, Uwe (eds.), The Rise of Marketing and Market Research, New York, Palgrave Macmillan, 2012

Research output: Contribution to journalBook/Film/Article review

Original languageEnglish
Pages (from-to)1381-1382
Number of pages2
JournalBusiness History
Volume56
Issue number8
Early online date25 Sept 2013
DOIs
Publication statusPublished - 2014

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