Original language | English |
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Pages (from-to) | 1381-1382 |
Number of pages | 2 |
Journal | Business History |
Volume | 56 |
Issue number | 8 |
Early online date | 25 Sept 2013 |
DOIs | |
Publication status | Published - 2014 |
Review of: Berghoff, Hartmut; Scranton, Philip and Speikermann, Uwe (eds.), The Rise of Marketing and Market Research, New York, Palgrave Macmillan, 2012
Research output: Contribution to journal › Book/Film/Article review