Review of: da Silva Lopes, Teresa and Duguid, Paul (eds.), 'Trademarks, Brands and Competitiveness', (London, Routledge, 2010)

Research output: Contribution to journalBook/Film/Article review

Original languageEnglish
Pages (from-to)677-678
Number of pages2
JournalBusiness History
Volume56
Issue number4
DOIs
Publication statusPublished - 2014

Keywords

  • Marketing
  • Trademarks
  • Branding

Cite this