Reviewing the Research Landscape of Online Scarcity Messages

Snehasish Banerjee, Anjan Pal*, Ariadne Kapetanaki

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Science (AMS) World Marketing Congress (WMC)
Publication statusAccepted/In press - 2023
EventProceedings of the Academy of Marketing Science (AMS) World Marketing Congress (WMC) - , United Kingdom
Duration: 11 Jul 202314 Jul 2023

Conference

ConferenceProceedings of the Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Country/TerritoryUnited Kingdom
Period11/07/2314/07/23

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