Abstract
Most resistance paradigms rely on critical theory and postmodern perspective, providing little insights on the influence of rightist ideology in resistant behaviors. This conceptual paper justifies the need for a paradigmatic update, characterizes conservative and right-wing resistance to the market in an integrative theoretical framework for consumer resistance.
Original language | English |
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Title of host publication | NA - Advances in Consumer Research |
Place of Publication | Duluth |
Pages | 549 |
Number of pages | 550 |
Volume | 45 |
Publication status | Published - 2017 |