"Rightist Resistance to the Market

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Most resistance paradigms rely on critical theory and postmodern perspective, providing little insights on the influence of rightist ideology in resistant behaviors. This conceptual paper justifies the need for a paradigmatic update, characterizes conservative and right-wing resistance to the market in an integrative theoretical framework for consumer resistance.
Original languageEnglish
Title of host publicationNA - Advances in Consumer Research
Place of PublicationDuluth
Pages549
Number of pages550
Volume45
Publication statusPublished - 2017

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