Abstract
Beginning with contemporary critiques of consumer culture as a starting point for a discussion of the sources and directions of corporate strategy and structure, the history of the firm of S. Hoffnung and Co. is traced from inception in 1851 until its takeover by Burns Philp in 1980. The organizational development of the firm is analysed as it moved from merchant trade to wholesaling, and then subsequently declined and was taken over. This is explained with reference to the rise of multinationals, and domestic manufacturers and retailers, and a changed national and international business environment. These changes eventually obviated the need for specialist market intermediaries. © 2010 Taylor & Francis.
Original language | English |
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Pages (from-to) | 7-29 |
Number of pages | 23 |
Journal | Consumption Markets & Culture |
Volume | 13 |
Issue number | 1 |
Early online date | 6 Jan 2010 |
DOIs | |
Publication status | Published - Mar 2010 |
Bibliographical note
cited By (since 1996)0Keywords
- S Hoffnung and Co
- Market intermediary
- Australia
- 1851-1980