Saturation advertising: is repetition enough?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Health Education and the Media.
Editors	D.S. Leather, G.B. Hastings
Publisher	Pergamon
Pages	455-464
Publication status	Published - 1981

Cite this

@inbook{6ed18184275d4c0aac3568f325548993,

title = "Saturation advertising: is repetition enough?",

author = "D.A. Bekerian and Alan Baddeley",

year = "1981",

language = "English",

pages = "455--464",

editor = "D.S. Leather and G.B. Hastings",

booktitle = "Health Education and the Media.",

publisher = "Pergamon",

address = "United Kingdom",

}