Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling

Andrew Dean, Nick Ellis, Victoria Wells

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)764-788
Number of pages26
JournalJournal of Marketing Management
DOIs
Publication statusPublished - 26 May 2017

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